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10 Social Media Metrics You Should Actually Track (And 5 to Ignore)

10 min read
Analytics dashboard displaying key social media metrics, KPIs, and data visualization charts
Focus on metrics that drive resultsβ€”EaziPost integrates with platform analytics to show you what's working and what needs adjustment.

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Follower Count vs. Engagement Rate

Pros

  • Engagement Rate shows actual interest
  • Indicates content quality
  • Predicts conversion potential
  • Can be improved with strategy

Cons

  • Follower count can be bought
  • Doesn't show actual engagement
  • Vanity metric with no ROI
  • Can be misleading

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