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10 Social Media Metrics You Should Actually Track (And 5 to Ignore)

Stop obsessing over vanity metrics. Learn which analytics actually correlate with business growth and revenue.

10 min read
Analytics dashboard displaying key social media metrics, KPIs, and data visualization charts
Focus on metrics that drive resultsβ€”EaziPost integrates with platform analytics to show you what's working and what needs adjustment.

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Follower Count vs. Engagement Rate

Pros

  • Engagement Rate shows actual interest
  • Indicates content quality
  • Predicts conversion potential
  • Can be improved with strategy

Cons

  • Follower count can be bought
  • Doesn't show actual engagement
  • Vanity metric with no ROI
  • Can be misleading

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