Instagram Algorithm 2024: What Changed and How to Adapt
Instagram rolled out major algorithm updates. Learn what changed, why your reach dropped, and the exact steps to recover and grow.
By Uy Scuti
9 min read
How to Adapt Your Strategy
1
Focus on Original Content
Instagram now heavily penalizes reposts and recycled content. Create original images, videos, and Reels.
2
Prioritize Engagement Time
The algorithm rewards content that keeps users on the platform longer. Use carousel posts and longer Reels.
3
Post at Optimal Times
When your audience is most active matters more than ever. Use Instagram Insights to find your best times.
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