Instagram Algorithm 2024: What Changed and How to Adapt

9 min read

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How to Adapt Your Strategy

1

Focus on Original Content

Instagram now heavily penalizes reposts and recycled content. Create original images, videos, and Reels.

2

Prioritize Engagement Time

The algorithm rewards content that keeps users on the platform longer. Use carousel posts and longer Reels.

3

Post at Optimal Times

When your audience is most active matters more than ever. Use Instagram Insights to find your best times.

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